Thursday, October 14, 2010
Promotional Performances that Count
Today, whether you are signed or indie, you have to do more than just offer your tunes for sale on the web and perform at local clubs. You have to get noticed by both the media and the music industry. One effective way to do that is to perform at places where the real decision makers will pay attention. Playing at the local mall in your home town probably won't accomplish that. You have to come to California. Like any other new business, music requires an initial investment. Promotional performances and hiring an established publicist are part of that. ''GARY/PR''